Privacy Notice

This privacy statement sets out how The King Alfred collects and uses personal information and data and complies with the General Data Protection Regulation (GDPR).

References to ‘we’, ‘us’ or ‘our’ in this notice refer to The King Alfred.
The King Alfred is committed to protecting and respecting the privacy and safety of personal data that it collects from individuals for the purpose of carrying out its activities.


We are a Freehouse and so have the freedom source our beers from local breweries such as Butcombe and Otter, as well as stocking a wide range of lagers, ciders, wines and spirits that you would expect from a good traditional pub.

Our style of cooking is very much traditional. We always ensure that the produce we use is as local and seasonal as possible – we want our food to look good, but taste even better!

We source our meat locally from some of the Somerset level's best butchers.


We also collect and maintain information about our clients and potential clients. We may collect and process the following personal information:
• Your name
• Contact information including e-mail address and telephone numbers
•  Your address, including that of your business
• Information contained in emails or other correspondence from you and records of telephone calls or meetings with you.
Most of the personal information that we receive is obtained directly from you.


Once we have received your information it will be stored on a central database. We have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect about you.

What do we do with the information we gather

We use information we hold about you to carry out the activities of The King Alfred. In particular we use this information for:
• Making sure we have contact details of clients
• To communicate with you from time to time about the work of The King Alfred
• Marketing of The King Alfred


We do not collect any personal data through cookies.


Under the rules of the GDPR there are lawful bases for processing your data. We have identified that the lawful basis for us to hold your personal data is ‘consent’ meaning you must provide us with your consent to hold your personal data.


You have the right to:
• Keep us updated and have the data that we hold about you deleted or amended
• Request details of the personal information which we hold about you.
• Object to certain types of processing such as receiving newsletters or direct marketing

Any enquiries in connection with this privacy statement should be directed in the first instance to us via email: [email protected]
Any complaints should be sent to King Alfred, Burrowbridge, Bridgwater, Somerset TA7 0RB